Case Study 1

Topics: Culture, Communication, Linguistics Pages: 1 (453 words) Published: March 12, 2015
Pearlsia Dina C. Laja2010-02353BS ECE 5AMarch 13, 2015

COMMUNICATION BARRIERS IN A CROSS-CULTURAL MULTINATIONAL COMPANY Case Analysis

Summary
This case study is about managing communication barriers amongst staff at Toyota Motors Pakistan. Toyota Motors is one of the world's leading automobile manufacturing companies. The factory of Toyota Motors Pakistan is located at Karachi, the Capital Hub of Pakistan. It is having staff mainly from different provinces, cities and parts of Pakistan and executives from Japan, Thailand and Singapore and Pakistan. This case study describes the problems the mentioned company faces in managing the issues of their staff and the gap in understanding of directives issued by the management. The cause of the problem is the barrier of language and cultural differences. Statement of the Problem

Toyota Motor has major chunk of its employee from Pakistan being located here. Employees belong to different parts of country representing their local culture. The executives are from Japan, Thailand and Singapore and there is a score of Pakistanis as well. People from Japan, Thailand and Singapore speak different languages; they show different gesture and body language at the changing situation. These factors naturally tend to create a linguistic barrier between them and their Pakistani co-workers and subordinates. Causes of the Problem

Cultural difference between Japanese, Thais, etc. and Pakistanis is the major communicational barrier. Pakistan is a culturally rich country which possesses diversified culture varying from region to region. Labour working in the plant of Toyota Motor represents mostly rural background. The labour force has different culture, temperament of work, physical status and language. Managers have to use different techniques to communicate the task to the labour and they have to use different techniques to get the work done. Decision Criteria and Alternative Solutions

The cultural and linguistic...
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