csr of hotels

Topics: Corporate social responsibility, Project management, Term Pages: 2 (512 words) Published: March 22, 2014
NAIROBI’S FIVE STAR HOTELS CORPORATE SOCIAL RESPONSIBILITY PROGRAMMES AND THEIR IMPACT ON SOCIETY
Kathurima Jane Mutimbi – M.Sc
Department: Hospitality Management
Supervisors: Dr. Alice Ondigi
Dr. Godfrey Olukoye (Late)
Corporate Social Responsibility, otherwise known as CSR, has been defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce and their families, as well as the local community and society. Studies have shown that businesses can no longer ignore communities within their areas of operations otherwise they risk harmonious coexistence. For many companies, managing CSR is no longer seen as an extra cost or burden. Rather, CSR is increasingly viewed not only as making good business sense but also contributing to the long-term prosperity of a company and ultimately its survival. Being a good neighbour and showing that a business cares for the society on one hand and being a successful business on the other are principles of modern CSR. However, companies that occasionally plan and implement CSR programs without consulting the intended beneficiaries are bound to have insignificant impact within communities. The broad objective of this study was to establish “5” star hotels’ CSR programs and their impact on society. The study adopted a descriptive survey research with the target population of 208 that comprised of: “5” star hotel managers, community project managers, and the project beneficiaries. Purposive sampling was on hotel managers, community project managers and community projects while stratified sampling method was used on the project beneficiaries. Data was collected using questionnaires and interview guide. Both open-ended and structured questions were used to collect data from the managers while a semi-structured interview guide was used to collect data from the project beneficiaries. A likert scale, based on the five levels of satisfaction, was used to...
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