Many aspects affect the way international business is conducted. Differences in the social, cultural, economic, legal and political conditions of the country affect international business procedures in different levels and degree depending on the countries infrastructure and relationship.
Social differences range from a country's income per consumer, literacy rates, religious beliefs and code of ethics. Social conditions affect the way companies conduct business and the development and promotion of products.
Social differences in Haiti post serious threats to its international business success and the country's ability to change its economic trend. With a huge wealth gap between the impoverished and wealthy, the country's collapsed infrastructure and corrupt judicial system, low literacy rates, not to mention it's unconventional religious beliefs social conditions are dramatically different than most international markets. "Hurdles for businesses in Haiti include poor infrastructure, a high-cost port, an irregular supply of electricity, and customs delays." (Bureau of Western Hemisphere Affairs)
Cultural differences also have an impact on business functions such as customer service management and business decision-making. Cultures vary in their attitude toward property, use of resources, division of labor and how companies conduct business. Marketers must sometimes adopt their campaign strategy depending on the culture and language. Language differences can lead to problems for companies when marketing slogans and concepts don't translate well.
Cultural differences in Haiti exist within the country itself, French is one of two official languages, but it is spoken by only about 10% of the people. All Haitians speak Creole, the country's other official language. English is increasingly spoken among the young and in the business sector. The state religion is Roman Catholicism although some Haitians have converted to Protestantism through the work of...
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