global business for India market

Topics: International trade, India, Economics Pages: 9 (2564 words) Published: November 2, 2013


Content Table
1. INTRODUCTION

i. Executive summary…………………………………………………………….2

ii. Our company…………………………………………………………………..4

2. FINDINGS

i. Basic information about India …………………………………………………4

a) Economic…………………………………………………………………..4

b) Culture………………………………………………………………….…… 6

c) Political……………………………………………………………….……7

d) Currency……………………………………………………………………..9

e) Trade………………………………………………………………………..11

3. CONCLUSION…………………………………………………………………..14

a) Strength…………………………………………………………………..13

b) Weakness………………………………………………………………….14

c) Overall Attractiveness …………………………………………………15

4.BIBLOGRAPHY and WEBSITE…………………………………………16

Investigation on the Indian market

1.INTRODUCE
Ⅰ.Executing Summary
     Our report will talk about China 's electric car company to enter into a new foreign market - India. Therefore, the purpose of this report is to seek information and then give some knowledge of global business, so we will come to China to India to enter the electric car market will face risks and opportunities of the conclusions. (Purpose of the report)      This means that we need to know about global business in India related information, economic, legal, cultural, political, trade and monetary analysis. We'll find more historical knowledge about India, present and future of the electric car market, knowing the Indian market, what the local culture, religion and economic system. It is a command economy or market economy or mix. The political is important to know to help us build and craft our strategy as well. So that we can know what a brand image we will build to fit a foreign marketing. (What did we do?) Once this is done research and analysis, we can draw conclusions of this report, which includes a lot of things: the Indian economy is not stable development, it is whether the system is conducive to our company to enter? It's political, cultural institutions for foreign products will be how to influence the extent to which increased sales of electric cars in India; Who are our customers? And, most importantly, our products will be in the Indian market is facing what opportunities and challenges.

Ⅱ.OUR COMPANY
Our company is a major producer of electric car company. Electric cars are electric driven, not by electronic energy car. Electric car is a new generation energy saving, environmental protection, portable means of transport, can replace the bus and subway, short distance travel is very convenient. Our sales channels, including domestic sales and export sales. Because electric cars by way of classification includes three types of applications: electric vehicles; electric tricycles; electric bicycles. Electric vehicles can be divided by type: Electric bicycles; electric motorcycle; electric wheelbarrow; therefore it is suitable for any company or individual needs.

2.Findings
● Basic information about India
a. Economic
According to the Constitution, India is a federal "non- religious socialist democracy industrial republic." Implementation is a coexistence of public and private sector, market, and plans a mixed economic system functioning simultaneously. India is a developing country, is a large agricultural country, abundant mineral resources, coal is India's first energy, iron and steel industry has developed rapidly. But the power supply is very tight; now India is pursuing the development of electricity generation from sugar cane, and further supplement the traditional no electricity generation in short supply. India's economic development model is more unique, it weighs consumption rather than investment, heavy domestic demand rather than exports, heavy services rather than manufacturing, high-tech industries rather than labor-intensive heavy low-tech industries , this approach makes the Indian economy the impact of the global economic downturn more resistant , showing relatively strong tenacity and steady economic growth over long...
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