Principles of Communication

Topics: Communication, Audience theory, Audience Pages: 8 (2609 words) Published: August 29, 2011

Communication is a two-way process of giving and receiving information through any number of channels.  Whether one is speaking informally to a colleague, addressing a conference or meeting, writing a newsletter article or formal report, the following basic principles apply:

* Know your audience.
* Know your purpose.
* Know your topic.
* Anticipate objections.
* Present a rounded picture.
* Achieve credibility with your audience.
* Follow through on what you say.
* Communicate a little at a time.
* Present information in several ways.
* Develop a practical, useful way to get feedback.
* Use multiple communication techniques.

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When communication takes place, we must consider the different communication principles in order to establish a good relationship with the audience, especially when you’re delivering speeches in a conference. Every forms of communication, whether does have an intention. Therefore, persuading your audience/listener or the receiver of the message is your primary goal when communicating.

KNOW YOUR AUDIENCE. Order to start a good speech, the speaker must consider this first principle. In all panel discussions or in a conference, the speaker must know how to handle his/her listeners; it’s up to him how he’ll do it. Let’s take this situation as an example:

A team of a certain NGO is conducting a seminar on how to do use condoms in Tondo, Manila. Group of plain housewives attended the seminar. Some of them have poor education, while others are much luckier than those who have not. Before the team started the lecture, they conducted a survey to everyone who attended the seminar. That’s their way of knowing their audiences.

KNOW YOUR PURPOSE. What’s the purpose of the speaker in communicating? Primarily because he has a goal to be understood, a goal to share information to the audiences and to get something from those information he/she shared. For example:

A pastor is having a biblical study together with the prisoners. He knows his audience, of course, but his purpose? Of course he knows it too. He is doing this because he’s a servant of God. He was meant for this mission. That was his purpose.

KNOW YOUR TOPIC. The speaker must not be haphazard to the information he’ll share with his/her audience. It must be reliable. For example:
A professor in biology is teaching in a class of nursing students. His topic is about the human anatomy. Before he teaches all the information to the class, he must first research all the necessary facts available.

ANTICIPATE OBJECTIONS. Communication is complex.  When listening to or reading someone else's message, we often filter what's being said through a screen of our own opinions.  One of the major barriers to communication is our own ideas and opinions. For example:

A speaker has finished his speech for the RH Bill advocacy. The audience was silent, but he can see the reaction through their faces that their minds were bursting with ideas. So he finally asks a question to them. “I am looking forward to all the objections and ideas available." After that question someone raises a hand and speak that breaks everyone’s silence. The speaker begins to answer the audience’s objection with a grin.

PRESENT A ROUNDED PICTURE. Persuading the audiences/listeners when communicating is one of the most difficult yet challenging tasks to do. Plain words sometimes aren’t just enough because the audiences have different interests, so to be able to make persuasion of the audiences more effective, there must be a picture that will be presented by the speaker. Example situation:

A professor is beginning to find out that one by one his students are getting bored to his subject. He did all his best to persuade them by using interesting words but it seems like it doesn’t make sense. So he think of a...
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