Topics: Linguistics, Language, Colloquialism Pages: 3 (1135 words) Published: October 11, 2013
Jamie Oliver is one of the world’s most loved TV chefs. His enthusiasm for cooking has inspired many people at home to spend otherwise wasted time trying out his recipes. He is not only viewed in Britain but many other countries. Because of the way he approaches and engages his audience he makes his viewers more comfortable and creates an informal environment by the way he moves around the kitchen, uses informal gestures and speaks. This is why he is so popular. When Oliver speaks you can instantly tell there was no legit script given to him to work off. In all of his shows he is speaking to the audience and not just reading out a speech. When he starts off, it is directly informal shown in his use of language. “Hi Guys Jamie here” – he uses a colloquial term ‘guys’ to show friendliness when addressing the viewers. Even more, he used his first name to already show familiarity, this is less formal and sounds easy going unlike saying ‘Jamie Oliver here’. "that, my friends" - he refers to his viewers as his friends instead of saying 'that, my viewers' . Purposely he makes it seem like he subconsciously thinks of the audience as being his friends. Also, he likes to use intensifiers to alert he viewers. He repeats his words or adds exaggeration. “the perfect, the perfect, most brilliant” – he used the word perfect twice to give the audience a clearer idea of what he meant and to show his enthusiasm for his profession. Intensifiers emphasize what the speaker is trying to express such as saying 'I strongly agree' or 'this is a really really bad show'. Because he makes everyone feel like they are in line with him, intensifiers will also make the viewers feel the same way. In such a way, Oliver is able to get his viewers hooked. Intensifiers are also known as 'boosters'. Oliver frequently uses vague language such as, “blah blah blah” showing casualness and ease so you feel like you are on the same level as him. It almost looks as if he doesn’t care too much about the...
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